Kevin Pacynski

Evolution AVS dba. Custom Design Security

• Content creator and manager for website, Facebook, Google pages and maps, including installation photos, advertisements, promotional pamphlets, brochures, company descriptions and statements, product examples and installation package details

• Developed/maintained consumer relation and incentive strategies resulting in increased traffic to website and estimate appointments furthering commercial/residential installations

• Maintain aesthetic appeal in order to direct traffic to site and build a positive emotional appeal of security and competence

• Created and managed multiple social media pages and accounts for Evolution AVS and Custom Design Security’s internet presence within industry

• Established and maintained positive image across all applicable forms of social media such as Facebook, Google and direct website through advertising material consistency and consumer relation efforts resulting in a larger professional company appearance  

• Manage Google Analytics, Netvizz, and Insights data to form strategies by evaluating competitive analysis, market segmentation and new client incentive programs to discover the companies most effective advertising, retention and outreach methods

• Connected and built relationships with distributors, manufacturers, and event coordinators in a timely and positive manner through email and face-to-face communication at trade shows and industry training programs

• Composed press releases for any media relations on the company’s behalf, specifically for company’s 30th Anniversary with Livonia Chamber of Commerce

• Established, implemented, and oversaw all promotional efforts

  • Goals/efforts

    • New alarm system monitored account clients

    • Expand commercial custom camera system accounts

    • Increase trade show attended engagement and estimate appointments

    • Deter burglary attempts and build brand awareness within clients communities, i.e. subdivisions and business/industrial parks

    • Build awareness of company’s 30th Anniversary party to solidify Custom Design Security as a long-term contributor to Livonia’s security needs

  • Executions 

    • Residential alarm system packages with first two months of free monitoring

    • Camera surveillance system demos of non-traditional camera capabilities such as car and human tracking, license plate recognition, proximity-based recording, network (off-site) recording and viewing, alarm connectivity and voice deterrent features

    • Trade show promotional brochures and packets about all aspects of company products and services offered, demo products and home theater systems in booth display to entertain children while parents discuss needs and options of company services

    • Yard signs for monitored alarm system homes and commercial buildings to deter attempt of illegal activities on premises, as well as monitored alarm system awareness with emergency phone number window stickers

    • Custom Design Security 30th Anniversary brochures 

• Researched and organized analytics of promotional campaigns for overall achieved effectiveness and engagement

• Created all promotional documentation and advertisements through Adobe Illustrator and InDesign including literary content and overall aesthetic of company’s art direction. Edited and spec’d prepress of items before printing 

  • Brochures, pamphlets, product packets, online advertisements, website images, yard signs, window stickers, vehicle decals, business cards, trade show banners and displays

• Created, edited, and maintained any print, web, or video materials used for promotions, advertising and brand awareness to ensure all aspects are detailed and clear to the consumer

• Managed printing and distribution of materials to necessary channels such as website, email lists, direct mail via USPS, Facebook, Livonia Chamber of Commerce newsletter and email lists, trade show booths, company employee’s vehicles, salesman and company showroom

• Oversaw warehouse direction of field technicians and fleet vehicles, ensuring they had and took the supplies/parts needed for jobs, vehicles had gas and fluids, oil changes were done, vehicles were clean and represented company in professional manner, ensure technicians got out of the office in the morning and were on time for installations and service calls

• Performed general banking and documentation procedures such as balance collections, banking deposits, fuel compensation and invoice creation/accuracy

• Coordinated physical aspects of company such as maintenance, logistics, and IT

  • Vehicle repairs/logs, oil changes, mile logs for tax purposes, vehicle decals 

  • Cleanliness of showroom and office spaces, ordering office supplies, repairing building and property issues

  • Networking office computers, installation of required programs, setting up camera and alarm system, helping employees with computer, printer and phone issues, formatting technicians’ laptops for onsite services